ml yearbook
every year at creative lab we make a yearbook.
This year WE HAD MACHINE LEARNING DO THE WORK.
july 2017
Every year we make a yearbook. It’s a Creative Lab tradition. It’s filled with photos, memories, projects, highlights, etc.
It’s a shit ton of work. But it ends with a nice party and grown adults signing each others yearbooks in various states of stupor.
So when it was my turn to make the yearbook, my team and I looked to CEO Sundar. In 2016, he was all “Google is mobile first!” Then in 2017, he was all “we’re AI first!”
So we took that to heart and made the first ML yearbook by processing all of our photos through Google’s Cloud Vision API. It labeled what it thought it saw and we printed those labels. Some labels are super accurate. But some are terrible and that’s part of the fun. A moment in time, processed through a moment in ML.
The cover is inspired by Google’s Tensor Processing Unit, a chip custom built for ML. The printer Kaleidescope Concepts made it look shiny and slick for us.
Role
Creative
Technical Producer
Print Producer
CREDITS
Alex Jacobo-Blonder, Barron Webster, Saad Moosajee, Prit Patel, Sean Wang, Dan Motzenbecker, Patrick Hebron, Kaleidoscope Concepts.