Good things happen when everybody’s invited. A few years ago, we had the thought that phones (and stuff that hadn’t even been invented yet like tablets and smart watches) would be way more interesting if everyone could build new things together. So we created Android as an open platform, and put it out there for everyone to imagine, invent, make, or buy whatever they wanted.

Since then, all kinds of people—from companies big and small to folks on Kickstarter, kids in schools, and crazy smart developers—have been innovating faster, together, more than we ever could alone. And the best part is that every time someone new joins in, things get more interesting, unexpected, and wonderful for all of us.

- Sundar Pichai

This spot is a mix of found footage from YouTube and shot vignettes in Queens. I ran all of the shoots in Queens with wildly diverse talent, set-ups, devices, action, etc. It was a crazy few days but the end product is super fun.