Body of knowledge
empowering girls and young women with knowledge about their bodies, health, and rights.
october 2021
To celebrate International Day of the Girl in 2021, YouTube Health launched Body of Knowledge – a content series to provide clear, authoritative information to young women and girls about their health and well-being in partnership with the American Academy of Pediatrics, girls’ rights activists, Young Women’s Freedom Center, and Vital Voices Global Partnership.
YouTube reaches millions of girls around the world. We wanted to show up for them with a foundational human right: knowledge about their bodies. Authoritative health information is a key driver for gender equity as per UN’s Sustainable Development Goals. This program aimed to help.
Body of Knowledge features creators, pediatricians, and girls’ rights activists in conversation answering girls’ most-asked health and wellbeing questions. The programming includes long form and short impactful videos on the topics of menstruation, consent, mental health, sexual wellbeing, and safety.
Young women should be able to inquire about their bodies without risk or shame. Yet, in many parts of the world, patriarchal societal and cultural taboos prevent girls form learning about their bodies. And while the internet has great resources it also has lots of misinformation.
To combat the societal threat of medical misinformation, YouTube Health is working to fill the health information space with digestible, compelling, and emotionally supportive health videos.
ROLE
Project Lead
Creative Lead
Executive Producer
links
Read about the project on YouTube’s blog.
Read American Academy of Pediatrics’ news release.
Coverage by our media partner Teen Vogue.
Body of Knowledge Series on YouTube
Body of Knowledge Shorts on YouTube
CREDITS
Sandra Ekong Gordon, Trang Mai, Lillian Ritchie, Lydia Holness, Allison Murphy, Emily Hofmeyer, Yuriko Zubia, Natalie Dennis, Mike Lacher, Steve Rura, Dr. Nira Goren, Nathalie Graves, Malika Saada Saar, Sarah Steele, AAP, Vital Voices, Young Women’s Freedom Center.